Hey,

Errol here...

First off, congratulations on grabbing the Click to Customer Playbook.

Great decision!

Because most people stay stuck guessing why their landing page isn’t converting.

But you just took the first step to stop the guessing game and start diagnosing with a clear framework.

With the Playbook, you now have the exact process to run your first cycle of Conversion Design Analysis

That alone can transform your results

Because once you fix the misalignment between your ad-to-landing page & your offer, you'll finally see where the invisible conversion killers really are.

But here’s the thing… knowing how to diagnose is one thing.

Actually prescribing the right fix quickly is another.

That’s why I created the Conversion Crisis Prescription.

It tells you exactly what conversion tweaks to implement so you’re not stuck second-guessing what to fix once you’ve identified the problem.

I didn’t include this in the Playbook because it would’ve overloaded it.

The Playbook is your system to diagnose.

But the Prescription?
That’s the next layer — the treatment plan.

It’s where you’ll see exactly:

• Which landing page section to adjust for each persona.

• What ad strategy to use (Awareness, Problem Agitation, or Push).

• And the specific CTA style that makes each buyer type say yes.

Even if you’ve struggled with doing optimizations before, this makes follow-through simple and doable.

No overwhelm.
No guesswork.

Just clear steps to go from diagnosis > prescription > conversion.

If the Playbook is your diagnosis system…
The Prescription is your conversion medicine.

Just click the button to grab the Prescription.